Words that Sell

Words that Sell
  • Author : Richard Bayan
  • Publisher : McGraw-Hill Companies
  • Pages : 140
  • Relase : 1987
  • ISBN : 0809247992

Words that Sell Book Review:

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

Words that Sell, Revised and Expanded Edition

Words that Sell, Revised and Expanded Edition
  • Author : Richard Bayan
  • Publisher : McGraw Hill Professional
  • Pages : 144
  • Relase : 2006-04-05
  • ISBN : 9780071661102

Words that Sell, Revised and Expanded Edition Book Review:

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Phrases That Sell

Phrases That Sell
  • Author : Sally Germain,Edward W. Werz
  • Publisher : McGraw-Hill Education
  • Pages : 162
  • Relase : 1998
  • ISBN : 0809229773

Phrases That Sell Book Review:

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

Words that Sell, Revised and Expanded Edition

Words that Sell, Revised and Expanded Edition
  • Author : Richard Bayan
  • Publisher : McGraw Hill Professional
  • Pages : 134
  • Relase : 2006-04-05
  • ISBN : 9780071467858

Words that Sell, Revised and Expanded Edition Book Review:

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Words that Make New Jersey History

Words that Make New Jersey History
  • Author : Howard L. Green
  • Publisher : Rutgers University Press
  • Pages : 295
  • Relase : 1995
  • ISBN : 0813521130

Words that Make New Jersey History Book Review:

Here is a unique collection of documents that spans the history of New Jersey, from the arrival of Dutch traders in the 1600s to the present. The materials touch on a range of subjects such as slavery and abolitionism, the labor movement, race and ethnic relations, and economic and environmental issues. The documents include letters, journals, pamphlets, petitions, artwork, and songs created not only by those who exercised power, but also by men and women of more humble station. Their lively accounts range from descriptions of Native Americans in the seventeenth century to Bruce Springsteen's lament about a declining factory town. New to this expanded edition is the text of former governor James McGreevey's “I am a Gay American” speech, as well as entries about the Abbott v. Burke court ruling mandating that New Jersey equalize funding of urban and suburban schools districts, sprawl and its effects on water supply, and the state's economic boom in the 1990s. A balanced survey of New Jersey's history in the context of a changing nation, this book is ideal for general readers who want to explore the primary sources of the state's past, and to U.S. history students at the high school and college levels.

More Words That Sell

More Words That Sell
  • Author : Richard Bayan
  • Publisher : McGraw-Hill Education
  • Pages : 176
  • Relase : 2003-07-17
  • ISBN : 0071418539

More Words That Sell Book Review:

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

The Back of the Napkin

The Back of the Napkin
  • Author : Dan Roam
  • Publisher : Portfolio
  • Pages : 284
  • Relase : 2013
  • ISBN : 9781591842699

The Back of the Napkin Book Review:

An expanded guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. Original.

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients
  • Author : Sue Hershkowitz-Coore
  • Publisher : McGraw Hill Professional
  • Pages : 224
  • Relase : 2011-08-09
  • ISBN : 9780071770149

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients Book Review:

High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time! “Your customers can ignore your correspondence or you can read this book. It’s that simple!” —Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life “If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.” —Tim Sanders, author of Today We Are Rich “Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.” —Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Words Against the Void (Revised & Expanded Edition)

Words Against the Void (Revised & Expanded Edition)
  • Author : Tom Greening
  • Publisher :
  • Pages :
  • Relase : 2017-02-14
  • ISBN : 1939686202

Words Against the Void (Revised & Expanded Edition) Book Review:

Words Against the Void is a collection of poems that will make you ponder the meaning of life while often laughing at Greening's humor. This collection of poems is strikingly honest and powerful.

The Thinker's Thesaurus: Sophisticated Alternatives to Common Words (Expanded Third Edition)

The Thinker's Thesaurus: Sophisticated Alternatives to Common Words (Expanded Third Edition)
  • Author : Peter E. Meltzer
  • Publisher : W. W. Norton & Company
  • Pages : 720
  • Relase : 2015-08-03
  • ISBN : 9780393338973

The Thinker's Thesaurus: Sophisticated Alternatives to Common Words (Expanded Third Edition) Book Review:

With over twenty percent more material, a must for any lover of distinctive words. This entertaining and informative reference features sophisticated and surprising alternatives to common words together with no-fail guides to usage. Avoiding traditional thesauruses’ mundane synonym choices, Peter E. Meltzer puts each word—whether it’s protrepic, apostrophize, iracund, or emulous—in context by using examples from a broad range of contemporary books, periodicals, and newspapers. His new introduction makes the case for why we should widen our vocabulary and use the one right word. This groundbreaking thesaurus remains a unique venture, one that enriches your writing while helping you find the perfect word.

South Shore Phrase Book

South Shore Phrase Book
  • Author : Lewis Poteet
  • Publisher : iUniverse
  • Pages : 158
  • Relase : 2004-02
  • ISBN : 9780595311941

South Shore Phrase Book Book Review:

Collected from the talk of the people who live along Nova Scotia's South Shore, from Halifax to Yarmouth on the Atlantic shore, this book is a lively guide to the unusual way they speak. It is both very old, including words and phrases spoken but not written down since before Chaucer, and in a lively way, new and elaborate, like the original, complete version of "happy as a clam." It provides a guide to the life and character of these resilient fisher and farm folk. The work is illustrated with old photographs from the region, and it includes scholarly appendices on "Elizabethan English on Nova Scotia's South Shore" and "Rough Measure in Maritime Dialect Research," the latter written with Jacqueline Baum. The language will bring back vivid memories to those who have visited this scenic Maritime place and attract those who have not, to do so. As the record of a limited speech community, it may help students of English as a Second Language. It has been used by novelists, playwrights, and poets (including Robert MacNeil of the MacNeil/Lehrer Newshour, Canada's prolific dramatist Paul LeDoux, and George Elliott Clarke, a much-honored black Canadian poet), to give authentic flavor to their works. It will bring joy and insight to all who love language.

The Design of Everyday Things

The Design of Everyday Things
  • Author : Don Norman
  • Publisher : Basic Books
  • Pages : 384
  • Relase : 2013-11-05
  • ISBN : 9780465072996

The Design of Everyday Things Book Review:

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Letting Go of the Words

Letting Go of the Words
  • Author : Janice Redish
  • Publisher : Elsevier
  • Pages : 368
  • Relase : 2012
  • ISBN : 9780123859303

Letting Go of the Words Book Review:

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Inward

Inward
  • Author : Yung Pueblo
  • Publisher : Andrews McMeel Publishing
  • Pages : 240
  • Relase : 2018-09-25
  • ISBN : 9781449498801

Inward Book Review:

From poet, meditator, and speaker Yung Pueblo, comes a collection of poetry and prose that explores the movement from self-love to unconditional love, the power of letting go, and the wisdom that comes when we truly try to know ourselves. It serves as a reminder to the reader that healing, transformation, and freedom are possible.

Stolen Words

Stolen Words
  • Author : Melanie Florence
  • Publisher : Second Story Press
  • Pages :
  • Relase : 2017-09-05
  • ISBN : 9781772602340

Stolen Words Book Review:

The story of the beautiful relationship between a little girl and her grandfather. When she asks her grandfather how to say something in his language – Cree – he admits that his language was stolen from him when he was a boy. The little girl then sets out to help her grandfather find his language again. This sensitive and warmly illustrated picture book explores the intergenerational impact of the residential school system that separated young Indigenous children from their families. The story recognizes the pain of those whose culture and language were taken from them, how that pain is passed down, and how healing can also be shared.

How to Blog a Book Revised and Expanded Edition

How to Blog a Book Revised and Expanded Edition
  • Author : Nina Amir
  • Publisher : Penguin
  • Pages : 240
  • Relase : 2015-05-28
  • ISBN : 9781599638928

How to Blog a Book Revised and Expanded Edition Book Review:

Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Advertising Headlines That Make You Rich

Advertising Headlines That Make You Rich
  • Author : David Garfinkel
  • Publisher : Morgan James Publishing
  • Pages : 148
  • Relase : 2018-10-02
  • ISBN : 9781600370229

Advertising Headlines That Make You Rich Book Review:

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

The Elements of Expression

The Elements of Expression
  • Author : Arthur Plotnik
  • Publisher : Cleis Press
  • Pages : 240
  • Relase : 2012-06-12
  • ISBN : 9781936740147

The Elements of Expression Book Review:

Presents a guide to writing and speaking expressively, offering advice on such topics as high energy verbs, figures of speech, syntax, word patterns, and vocabulary.

The Wimpy Kid Movie Diary (Dog Days revised and expanded edition)

The Wimpy Kid Movie Diary (Dog Days revised and expanded edition)
  • Author : Jeff Kinney
  • Publisher : Abrams
  • Pages : 208
  • Relase : 2017-05-09
  • ISBN : 9781683352068

The Wimpy Kid Movie Diary (Dog Days revised and expanded edition) Book Review:

A NEWER, REVISED AND EXPANDED EDITION OF THIS BOOK IS NOW AVAILABLE, The Wimpy Kid Movie Diary (DOG DAYS EDITION). INCLUDES 32 NEW PAGES ABOUT THE THIRD WIMPY KID MOVIE, DOG DAYS, PLUS AN ALL-NEW COVER ILLUSTRATION.

Exactly What to Say

Exactly What to Say
  • Author : Phil Jones
  • Publisher : Page Two Books, Incorporated
  • Pages : 208
  • Relase : 2020-03-10
  • ISBN : 1989603076

Exactly What to Say Book Review:

Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.