Words That Sell Revised And Expanded Edition

Listing more than 2,500 high powered words, phrases and slogans, this reference is aimed at anyone who needs instant access to key words that make the difference in selling. Arranged by category, it can be used to help sell ideas or widgets.

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans Expert advice on how to target your message to specific audiences Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

Here is a unique collection of documents that spans the history of New Jersey, from the arrival of Dutch traders in the 1600s to the present. The materials touch on a range of subjects such as slavery and abolitionism, the labor movement, race and ethnic relations, and economic and environmental issues. The documents include letters, journals, pamphlets, petitions, artwork, and songs created not only by those who exercised power, but also by men and women of more humble station. Their lively accounts range from descriptions of Native Americans in the seventeenth century to Bruce Springsteen's lament about a declining factory town. New to this expanded edition is the text of former governor James McGreevey's “I am a Gay American” speech, as well as entries about the Abbott v. Burke court ruling mandating that New Jersey equalize funding of urban and suburban schools districts, sprawl and its effects on water supply, and the state's economic boom in the 1990s. A balanced survey of New Jersey's history in the context of a changing nation, this book is ideal for general readers who want to explore the primary sources of the state's past, and to U.S. history students at the high school and college levels.

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans. More Words That Sell includes: Power words for heightening impact Positive personal qualities for selling oneself Cliche's to avoid Color names beyond just red, white, blue, yellow, etc. Words that reflect current trends in popular culture With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

#1 NEW YORK TIMES BESTSELLER • ONE OF TIME MAGAZINE’S 100 BEST YA BOOKS OF ALL TIME The extraordinary, beloved novel about the ability of books to feed the soul even in the darkest of times. When Death has a story to tell, you listen. It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still. Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can’t resist–books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement. In superbly crafted writing that burns with intensity, award-winning author Markus Zusak, author of I Am the Messenger, has given us one of the most enduring stories of our time. “The kind of book that can be life-changing.” —The New York Times “Deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank.” —USA Today DON’T MISS BRIDGE OF CLAY, MARKUS ZUSAK’S FIRST NOVEL SINCE THE BOOK THIEF.

"The Write Words is a must-have, keep-it-close, use-it-often resource for the beginning writer to the seasoned pro." In this essential writer's resource, Lizette Resendez shares 1000s of phrases, puns and idioms across 130 topics that will inspire you in your own writing efforts and help you find the right words every time. From fashion trends to football, you'll find ideas and inspiration across a range of topics including: * Back to school * Colors and prints * Fashion * Food and drink * Holidays * Home and Décor * Movies * Music * Numbers * People * Seasons * Sports * Travel * Weather * Workplace Plus, browse 100s of ideas for crafting your own marketing and promotional messages around Sales, Free Shipping, Limited-Time Offers and more. Whether you're a small business owner juggling your company's marketing needs, a writer or editor at a national publication, a lifestyle blogger, or any kind of content creator, you'll find yourself constantly reaching for--and finding--The Write Words.

Words Against the Void is a collection of poems that will make you ponder the meaning of life while often laughing at Greening's humor. This collection of poems is strikingly honest and powerful.

IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.

Do you know what "quatrefoil" and "impolitic" mean? What about "halcyon" or "narcolepsy"? This book is a handy, easy-to-read reference guide to the proper parlance for any situation. In this book you will find: Words You Absolutely Should Know (covert, exonerate, perimeter); Words You Should Know But Probably Don't (dour, incendiary, scintilla); Words Most People Don't Know (schlimazel, thaumaturgy, epergne); Words You Should Know to Sound Overeducated (ad infinitum, nugatory, garrulity); Words You Probably Shouldn't Know (priapic, damnatory, labia majora); and more. Whether writing an essay, studying for a test, or trying to impress friends, family, and fellow cocktail party guests with their prolixity, you will achieve magniloquence, ebullience, and flights of rhetorical brilliance.

Presents a guide to writing and speaking expressively, offering advice on such topics as high energy verbs, figures of speech, syntax, word patterns, and vocabulary.

A collection of commencement speeches and other wit and wisdom from the New York Times–bestselling literary icon and author of Slaughterhouse-Five. Master storyteller and satirist Kurt Vonnegut was one of the most in-demand commencement speakers of his time. For each occasion, Vonnegut’s words were unfailingly insightful and witty, and they stayed with audience members long after graduation. This expanded second edition also includes more than sixty pages of further thoughts from Vonnegut (whose good advice wasn’t limited to graduation speeches). Edited by Dan Wakefield, and including such pieces as “How to Make Money and Find Love!,” “How to Have Something Most Billionaires Don’t,” and “Somebody Should Have Told Me Not to Join a Fraternity,” this book reads like a narrative in the unique voice that made Vonnegut a hero to readers everywhere. Hilarious, razor-sharp, freewheeling, and at times deeply serious, these reflections are ideal not just for graduates but for anyone undergoing what Vonnegut would call their “long-delayed puberty ceremony”—marking the long and challenging passage to full-time adulthood. “Like Mark Twain, Mr. Vonnegut used humor to tackle the basic questions of human existence.” —The New York Times

This book is for everyone who needs to write copy that sells – including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

For coverage of cutting-edge techniques and procedures, Dental Implants: The Art and Science is your "go to" reference! This edition includes 20 new chapters and coverage of the latest advances and research from leading dental implant experts. Topics range from the business of dental implants and risk management to new treatment techniques such as Teeth In A Day® and Teeth In An HourTM, the All-on-4 concept, Piezoelectric bone surgery, the new NobelActiveTM implant, the use of dental implants in children, and more. Over 1,100 full-color clinical photographs and illustrations bring concepts to life and provide step-by-step visuals for surgical and prosthetic techniques. If you’re looking for a comprehensive, up-to-date resource you can trust, Dental Implants is the book you need! Over 1,100 full-color clinical photographs and line drawings help to clarify important concepts and provide step-by-step guidance for specific techniques. All aspects of both business and patient care are covered, including risk management, patient selection and master planning, radiographic evaluation, surgical techniques, postoperative care, maintenance, and dental hygiene. Highly-regarded lead author Charles A. Babbush, DDS, MScD, is one of the leading dental implant surgeons in the world and a highly regarded educator, speaker, and author. Expert contributors from all over the world describe the latest advances in implantology and represent the forefront of research.

A #1 bestseller on Amazon for early childhood education with more than half a million copies in print, Teach Your Child to Read in 100 Easy Lessons will give your child the reading skills needed now for a better chance at tomorrow, while bringing you and your child closer together. Is your child halfway through first grade and still unable to read? Is your preschooler bored with coloring and ready for reading? Do you want to help your child read, but are afraid you'll do something wrong? Teach Your Child to Read in 100 Easy Lessons is a complete, step-by-step program that shows patents simply and clearly how to teach their children to read. Twenty minutes a day is all you need, and within 100 teaching days your child will be reading on a solid second-grade reading level. It's a sensible, easy-to-follow, and enjoyable way to help your child gain the essential skills of reading. Everything you need is here—no paste, no scissors, no flash cards, no complicated directions—just you and your child learning together. One hundred lessons, fully illustrated and color-coded for clarity, give your child the basic and more advanced skills needed to become a good reader.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Words that Change Minds is based on the Language and Behavior Profile® (LAB Profile® for short) - a powerful tool which illustrates the link between language and behavior. The LAB Profile® will enable you to understand from someone's language in everyday conversation, how they will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger motivation and even change people's minds.