Download the fantastic book titled Multicultural Perspectives in Customer Behaviour written by Maria G. Piacentini, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Multicultural Perspectives in Customer Behaviour", which was released on 13 September 2013. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Multicultural Perspectives in Customer Behaviour by Maria G. Piacentini PDF
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.
Detail About Multicultural Perspectives in Customer Behaviour PDF
- Author : Maria G. Piacentini
- Publisher : Routledge
- Genre : Business & Economics
- Total Pages : 13 pages
- ISBN : 1135744084
- Release Date : 13 September 2013
- PDF File Size : 52,7 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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