Download the fantastic book titled Manga in America written by Casey Brienza, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Manga in America", which was released on 28 January 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Literary Criticism genre.
Summary of Manga in America by Casey Brienza PDF
Japanese manga comic books have attracted a devoted global following. In the popular press manga is said to have “invaded” and “conquered” the United States, and its success is held up as a quintessential example of the globalization of popular culture challenging American hegemony in the twenty-first century. In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive, and oft-contested process of “domestication.” Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American.
Detail About Manga in America PDF
- Author : Casey Brienza
- Publisher : Bloomsbury Publishing
- Genre : Literary Criticism
- Total Pages : 233 pages
- ISBN : 1472595882
- Release Date : 28 January 2016
- PDF File Size : 15,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
Clicking on the GET BOOK button will initiate the downloading process of Manga in America by Casey Brienza. This book is available in ePub and PDF format with a single click unlimited downloads.