Download the fantastic book titled Islands of Profit in a Sea of Red Ink written by Jonathan L. S. Byrnes, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Islands of Profit in a Sea of Red Ink", which was released on 04 November 2010. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Business & Economics genre.
Summary of Islands of Profit in a Sea of Red Ink by Jonathan L. S. Byrnes PDF
Companies around the world turn to MIT's Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client's businesses are unprofitable. We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm's-length customer relationships. Broad metrics like aggregate revenues and costs were adequate. But today companies form different relationships with different sets of customers. Successful businesses create competitive advantages and sustained profitability by developing innovative relationships and new types of value. This is a double-edged sword: if customers are matched with the right relationships, sales and profits soar...but if they are matched poorly, profitability plunges. Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, what difficulties you'll encounter, and how to overcome them. This book gives you the roadmap and tools you'll need to be a highly effective manager in a new era of business.
Detail About Islands of Profit in a Sea of Red Ink PDF
- Author : Jonathan L. S. Byrnes
- Publisher : Penguin UK
- Genre : Business & Economics
- Total Pages : 396 pages
- ISBN : 014196572X
- Release Date : 04 November 2010
- PDF File Size : 55,8 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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