Download the fantastic book titled Identity Designed written by David Airey, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Identity Designed", which was released on 01 January 2019. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Design genre.
Summary of Identity Designed by David Airey PDF
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Detail About Identity Designed PDF
- Author : David Airey
- Publisher : Rockport Publishers
- Genre : Design
- Total Pages : 240 pages
- ISBN : 1631595954
- Release Date : 01 January 2019
- PDF File Size : 27,9 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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