Fins

Fins
  • Author : William Knoedelseder
  • Publisher : HarperCollins
  • Pages : 336
  • Relase : 2018-09-18
  • ISBN : 9780062289094

Fins Book Review:

The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business. As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business. Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.

General Motors

General Motors
  • Author : Michael W. R. Davis
  • Publisher : Arcadia Publishing
  • Pages : 127
  • Relase : 1999
  • ISBN : 0738500194

General Motors Book Review:

The General Motors Corporation was established in 1908 by William C. Durant, who combined the Buick, Oldsmobile, and Oakland companies and, later, Cadillac, to form GM. From the 1920s onwards, GM grew from a firm that accounted for about 10% of new car sales in the U.S. to become the largest producer of cars and trucks in the world. The peak of the company's power and market dominance came in the 1960s, which proved to be the decade of change for the U.S. auto industry. With the introduction of federal safety regulations and control tailpipe emissions, GM's position as the world's largest industrial corporation changed. Its marketing strategy was undone by competitive challenges, and the business was never to be the same again. General Motors: A Photographic History explores the growth of the company in a series of over 200 black-and-white images. From the first assembly line to post-Second World War recovery, images from the world auto shows and the consequent re-organization of GM take the reader on an intriguing visual tour of a tremendously important era in the industrialization of America.

My Years With General Motors

My Years With General Motors
  • Author : Alfred P Sloan
  • Publisher : eNet Press
  • Pages : 669
  • Relase : 2015-01-16
  • ISBN : 9781618863997

My Years With General Motors Book Review:

Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.

The Cars of Harley Earl

The Cars of Harley Earl
  • Author : David W Temple
  • Publisher : CarTech Inc
  • Pages : 192
  • Relase : 2016-05-16
  • ISBN : 9781613252345

The Cars of Harley Earl Book Review:

At 6-foot, 3-inches tall, Harley Earl was an imposing figure, but his true stature lies in his towering talent for automotive design and styling. Over his 50-year career, he created as well as collaborated on the most innovative, bold, technologically advanced cars made by General Motors. As a titan of American auto design, the cars he helped create are still celebrated today. And as an enduring legacy, he inspired a generation of engineers, designers, and stylists. Veteran automotive historian David W. Temple has researched and unearthed the complete story of Harley Earl’s cars, his notable design achievements, and many accolades. Working as a coachbuilder at his father's Earl Automotive Works in Hollywood, California, the young Earl learned his trade. After styling the 1927 LaSalle for GM president Alfred P. Sloan, Earl rose to prominence and ran the newly created department of Art and Color. Automobile design stagnated during the Depression and World War II, but the number of his contributions to the automotive world in the 1950s is staggering. When the jet age hit, he fully embraced aviation design and infused it into GM cars. The Buick Y-Job and GM Le Sabre featured many firsts in automotive design and hardware. The Y-Job's fender extensions trailing over the doors, disappearing headlamps, flush door handles, a metal cover over the convertible top were a few innovations. When General Motors needed to show off its cars and technology, Harley Earl-designed cars were the stars of the Motorama show that toured the country from 1949 to 1961. He led the team that created the 1953 Corvette, and this iconic American sports car is still going strong today. He was involved in the creation of the 1955-1957 Chevy Bel Air, otherwise known as the Tri-Five Chevy. Harley Earl's drive toward bold and innovative design spurred American car design during the mid-twentieth century. His distinctive designs defined the 1950s finned cars and set American automotive design on the path it has followed into the modern era. With this in-depth examination, you learn the inside story of these remarkable cars and the man behind them. It’s an essential addition to any automotive library.

Billy, Alfred, and General Motors

Billy, Alfred, and General Motors
  • Author : William PELFREY
  • Publisher : AMACOM
  • Pages : 313
  • Relase : 2006-03-27
  • ISBN : 9780814429617

Billy, Alfred, and General Motors Book Review:

One industry has had more impact on life in America than any other before or since. Here is the story of two men and one company at the start of it all. You couldn’t find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U.S. history, General Motors, and with it an industry that has come to define modern life throughout the world. Their story is full of timeless lessons, cautionary tales, and inspiration for business leaders and history buffs alike. Billy, Alfred, and General Motors is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and sea changes in business, industry, politics, and culture. The book includes vivid, warts-and-all portraits of the legends of the golden age of the automobile, from “Crazy” Henry Ford, Ransom Olds, and Charles Nash to the brilliant but uncredited David Dunbar Buick and Cadillac founder Henry Leland. The impact of Durant and Sloan on their contemporaries and their industry is matched only by the powerful legacy of their improbable and incredible partnership. Characters, events, and context -- all are brought skillfully and passionately to life in this meticulously researched and supremely readable book.

Riding the Roller Coaster

Riding the Roller Coaster
  • Author : Charles K. Hyde
  • Publisher : Wayne State University Press
  • Pages : 408
  • Relase : 2003-02-01
  • ISBN : 9780814337813

Riding the Roller Coaster Book Review:

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

American Motors Corporation

American Motors Corporation
  • Author : Patrick R. Foster
  • Publisher : Motorbooks International
  • Pages : 208
  • Relase : 2013-11-25
  • ISBN : 9780760344255

American Motors Corporation Book Review:

"Patrick Foster's American Motors Corporation: The Rise and Fall of America's Last Independent Automaker is the definitive history of the AMC corporation. Featured vehicles include the Rambler, Javelin, and more, as Foster walks the reader through not only the history of an American classic, but a history of the automotive industry itself as it evolved through emissions restrictions and the gas guzzlers of the 80s and 90s"-Provided by publisher.

Engines of Change

Engines of Change
  • Author : Paul Ingrassia
  • Publisher : Simon and Schuster
  • Pages : 416
  • Relase : 2012-05-01
  • ISBN : 9781451640656

Engines of Change Book Review:

A narrative like no other: a cultural history that explores how cars have both propelled and reflected the American experience— from the Model T to the Prius. From the assembly lines of Henry Ford to the open roads of Route 66, from the lore of Jack Kerouac to the sex appeal of the Hot Rod, America’s history is a vehicular history—an idea brought brilliantly to life in this major work by Pulitzer Prize–winning journalist Paul Ingrassia. Ingrassia offers a wondrous epic in fifteen automobiles, including the Corvette, the Beetle, and the Chevy Corvair, as well as the personalities and tales behind them: Robert McNamara’s unlikely role in Lee Iacocca’s Mustang, John Z. DeLorean’s Pontiac GTO , Henry Ford’s Model T, as well as Honda’s Accord, the BMW 3 Series, and the Jeep, among others. Through these cars and these characters, Ingrassia shows how the car has expressed the particularly American tension between the lure of freedom and the obligations of utility. He also takes us through the rise of American manufacturing, the suburbanization of the country, the birth of the hippie and the yuppie, the emancipation of women, and many more fateful episodes and eras, including the car’s unintended consequences: trial lawyers, energy crises, and urban sprawl. Narrative history of the highest caliber, Engines of Change is an entirely edifying new way to look at the American story.

Fifty Years of Motor Trend

Fifty Years of Motor Trend
  • Author : Motor Trend
  • Publisher : Motorbooks International
  • Pages : 180
  • Relase : 1999
  • ISBN : 0760307814

Fifty Years of Motor Trend Book Review:

Relive the high (and low) points of automotive history! Since its inception in 1949, Motor Trend has been an auto industry stalwart, tracking the trends, activities, and interests of the car world. In this grand celebration of Motor Trend's 50th anniversary, Motor Trend editors organize text and photographs chronologically to reflect 50 full years of Motor Trend history. Detailed captions and sidebars highlight significant automotive events over the past fifty years. Exceptionally well done! Hardbound, 10" x 10", 180 pages, 100 b&w illustrations, 100 color.

Car Crazy

Car Crazy
  • Author : G. Wayne Miller
  • Publisher : PublicAffairs
  • Pages : 368
  • Relase : 2015-11-03
  • ISBN : 9781610395526

Car Crazy Book Review:

Before the "Big Three," even before the Model T, the race for dominance in the American car market was fierce, fast, and sometimes farcical. Car Crazy takes readers back to the passionate and reckless years of the early automobile era, from 1893, when the first US-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. The motorcar was new, paved roads few, and devotees of this exciting and unregulated technology battled with citizens who considered the car a dangerous scourge, wrought by the wealthy, that was shattering a more peaceful way of life. Among the pioneering competitors were Ransom E. Olds, founder of Olds Motor Works and creator of a new company called REO; Olds' cutthroat new CEO Frederic L. Smith; William C. "Billy" Durant of Buick Motor Company (and soon General Motors); and inventor Henry Ford. They shared a passion for innovation, both mechanical and entrepreneurial, but their maniacal pursuit of market share would also involve legal manipulation, vicious smear campaigns, and zany publicity stunts -- including a wild transcontinental car race that transfixed the public. Their war on wheels ultimately culminated in a courtroom battle that would shape the American car industry forever. Based on extensive original research, Car Crazy is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original.

Preston Tucker and His Battle to Build the Car of Tomorrow

Preston Tucker and His Battle to Build the Car of Tomorrow
  • Author : Steve Lehto,Jay Leno
  • Publisher : Chicago Review Press
  • Pages : 272
  • Relase : 2016-07-01
  • ISBN : 9781613749562

Preston Tucker and His Battle to Build the Car of Tomorrow Book Review:

In the wake of World War II, the U.S. automobile industry was fully unprepared to meet the growing demands of the public, for whom they had not made any cars for years. In stepped Preston Tucker, a salesman extraordinaire who announced the building of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car, which would include ingenious advances in design and engineering that other car companies could not match, captured the interest of the public, and automakers in Detroit took notice. Here, author Steve Lehto tackles Tucker's amazing story, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the question automobile aficionados have wondered about for decades: exactly how and why the production of such an innovative car was killed.

The Fiction of a Thinkable World

The Fiction of a Thinkable World
  • Author : Michael Steinberg
  • Publisher : NYU Press
  • Pages : 223
  • Relase : 2005-01
  • ISBN : 9781583671160

The Fiction of a Thinkable World Book Review:

A philosophical examination of how people think, drawing on Western and Eastern examples.

The Sack of Detroit

The Sack of Detroit
  • Author : Kenneth Whyte
  • Publisher : Knopf
  • Pages : 432
  • Relase : 2021-06-01
  • ISBN : 9780525521686

The Sack of Detroit Book Review:

"Vigorous, provocative... The Sack of Detroit is compelling, bold and stylishly written." —Barbara Spindel, The Wall Street Journal A provocative, revelatory history of the epic rise—and unnecessary fall—of the U.S. automotive industry, uncovering the vivid story of innovation, politics, and business that led to a sudden, seismic shift in American priorities that is still felt today, from the acclaimed author of Hoover In the 1950s, America enjoyed massive growth and affluence, and no companies contributed more to its success than automakers. They were the biggest and best businesses in the world, their leadership revered, their methods imitated, and their brands synonymous with the nation's aspirations. But by the end of the 1960s, Detroit's profits had evaporated and its famed executives had become symbols of greed, arrogance, and incompetence. And no company suffered this reversal more than General Motors, which found itself the main target of a Senate hearing on auto safety that publicly humiliated its leadership and shattered its reputation. In The Sack of Detroit, Kenneth Whyte recounts the epic rise and unnecessary fall of America's most important industry. At the center of his absorbing narrative are the titans of the automotive world but also the crusaders of safety, including Ralph Nader and a group of senators including Bobby Kennedy. Their collision left Detroit in a ditch, launched a new era of consumer advocacy and government regulation, and contributed significantly to the decline of American enterprise. This is a vivid story of politics, business, and a sudden, seismic shift in American priorities that is still felt today.

Lost Car Companies of Detroit

Lost Car Companies of Detroit
  • Author : Alan Naldrett
  • Publisher : Arcadia Publishing
  • Pages : 144
  • Relase : 2016-01-25
  • ISBN : 9781625856494

Lost Car Companies of Detroit Book Review:

Among more than two hundred auto companies that tried their luck in the Motor City, just three remain: Ford, General Motors and Chrysler. But many of those lost to history have colorful stories worth telling. For instance, J.J. Cole forgot to put brakes in his new auto, so on the first test run, he had to drive it in circles until it ran out of gas. Brothers John and Horace Dodge often trashed saloons during wild evenings but used their great personal wealth to pay for the damage the next day (if they could remember where they had been). David D. Buick went from being the founder of his own leading auto company to working the information desk at the Detroit Board of Trade. Author Alan Naldrett explores these and more tales of automakers who ultimately failed but shaped the industry and designs putting wheels on the road today.

Junkyard

Junkyard
  • Author : Roland Löwisch
  • Publisher : Motorbooks
  • Pages : 176
  • Relase : 2020-05-12
  • ISBN : 9780760367681

Junkyard Book Review:

Junkyard offers the only known photographic documentation of car collector Rudi Klein’s famed stockpile of distraught—but rare and valuable—vehicles from Porsche, Mercedes-Benz, Ferrari, Aston Martin, Maserati, and more. In 1967, Rudi Klein began quietly buying up wrecked, damaged, and worn-out high-end European cars under the business moniker “Foreign Auto Wrecking.” Over time, he amassed a stunning collection of treasures. Among the stash is a one-of-one 1935 Mercedes-Benz 500K built for pre-war Mercedes racer Rudolf Caracciola. No one is precisely sure what other prizes rest behind the yard’s not-open-to-the-public gates. Some 20 years ago, and after much negotiation, photographer Dieter Rebmann and author Roland Lowisch were permitted rare entrée to the salvage yard’s grounds to document its residents.This record of Klein’s collection is nothing short of amazing for any classic and collector car enthusiast. Sadly, Rudi passed away in 2001, but the collection remains under the care of his sons, who operate it as elusively as their father, maintaining its decades-long air of mystery and desirability.

For What It's Worth

For What It's Worth
  • Author : Les Gold
  • Publisher : Penguin
  • Pages : 224
  • Relase : 2013-06-13
  • ISBN : 9781101621554

For What It's Worth Book Review:

Businesses these days talk a lot about figuring out what the customer wants. Well, here’s your first lesson: the customer doesn’t know what he wants. This book is going to show you how to convince him he wants the thing you’re selling. Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. As a third-generation pawnbroker, Gold grew up in the business, dealing with cus­tomers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family’s small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day. On any given day, he could be taking a vin­tage car in to pawn or chasing down a thief who’s just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy’s ups and downs. In this entertaining, honest book, Gold takes you inside some of his weirdest, wacki­est deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you. You will learn: How to tell an emotional story when you’re selling—and take emotion out of the transaction when you’re buying Why judging your customers before you know them can kill a potential deal How to deal with risk, both mental and physical How to communicate with employees (even if they’re your own kids) Why investing in relationships with your community is time well spent Why your business should never be limited by what others tell you it should be No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from fifty-five years in the most interesting job in the world.

Virgil Exner

Virgil Exner
  • Author : Peter Grist
  • Publisher : Veloce Publishing Ltd
  • Pages : 176
  • Relase : 2014-10-09
  • ISBN : 9781845848057

Virgil Exner Book Review:

The story of a man that brought his own personal style to the world of industrial design, from automobiles to powerboats. Some 50 years after his design masterpieces wrested styling leadership away from General Motors - Harley Earl. Thirty four years after his untimely death, Virgil Exner’s name still remains inexorably linked to the Chrysler Corporation in the minds of car enthusiasts worldwide. For an all too brief period, Exner’s name epitomised all that was great and exciting in America. His thrilling automobile designs from the mid-fifties took the world by storm and put Chrysler at the top. His work was nothing less than a revolution. Until the mid-fifties, engineers, creating cars that were reliable but invariably staid and conservative, had dominated auto design. Exner introduced to Chrysler, firstly with his ‘idea cars’ then with production models, vehicles that were wanted for their looks but at the same time, were soundly engineered; automobiles that carried classic proportions and gave the illusion of movement even whilst stationary. His design of the 1947 Studebaker established the design pattern for all modern cars and was a huge success. Along with automobile styling, his talents stretched to many other areas of industrial design, from trains to trucks and boats to Buicks. This book gets behind the character of the man, his strengths and weaknesses, his personal tragedies and his vision of modern transport. Uncover why he set up in competition with Raymond Loewy, get the real facts behind historic inaccuracies and why he was made scapegoat for the sales disaster of the early sixties, Then delight in his fine artwork and his love of motor racing. With many previously unseen works of art and family photos among the 150 colour images throughout this is a unique and fascinating insight into a pivotal player in the development of the modern automobile.

The Dodge Brothers

The Dodge Brothers
  • Author : Charles K. Hyde
  • Publisher : Wayne State University Press
  • Pages : 251
  • Relase : 2005
  • ISBN : 0814332463

The Dodge Brothers Book Review:

At the start of the Ford Motor Company in 1903, the Dodge Brothers supplied nearly every car part needed by the up-and-coming auto giant. After fifteen years of operating a successful automotive supplier company, much to Ford’s advantage, John and Horace Dodge again changed the face of the automotive market in 1914 by introducing their own car. The Dodge Brothers automobile carried on their names even after their untimely deaths in 1920, with the company then remaining in the hands of their widows until its sale in 1925 to New York bankers and subsequent purchase in 1928 by Walter Chrysler. The Dodge nameplate has endured, but despite their achievements and their critical role in the early success of Henry Ford, John and Horace Dodge are usually overlooked in histories of the early automotive industry. Charles K. Hyde’s book The Dodge Brothers: The Men, the Motor Cars, and the Legacy is the first scholarly study of the Dodge brothers and their company, chronicling their lives—from their childhood in Niles, Michigan, to their long years of learning the machinist’s trade in Battle Creek, Port Huron, Detroit, and Windsor, Ontario—and examining their influence on automotive manufacturing and marketing trends in the early part of the twentieth century. Hyde details the brothers’ civic contributions to Detroit, their hiring of minorities and women, and their often anonymous charitable contributions to local organizations. Hyde puts the Dodge brothers’ lives and accomplishments in perspective by indicating their long-term influence, which has continued long after their deaths. The most complete and accurate resource on John and Horace Dodge available, The Dodge Brothers uses sources that have never before been examined. Its scholarly approach and personal tone make this book appealing for automotive historians as well as car enthusiasts and those interested in Detroit’s early development.

The Breakthrough

The Breakthrough
  • Author : Charles Graeber
  • Publisher : Twelve
  • Pages : 320
  • Relase : 2018-11-13
  • ISBN : 9781455568499

The Breakthrough Book Review:

Follow along as this New York Times bestselling author details the astonishing scientific discovery of the code to unleashing the human immune system to fight in this "captivating and heartbreaking" book (The Wall Street Journal). For decades, scientists have puzzled over one of medicine's most confounding mysteries: Why doesn't our immune system recognize and fight cancer the way it does other diseases, like the common cold? As it turns out, the answer to that question can be traced to a series of tricks that cancer has developed to turn off normal immune responses -- tricks that scientists have only recently discovered and learned to defeat. The result is what many are calling cancer's "penicillin moment," a revolutionary discovery in our understanding of cancer and how to beat it. In The Breakthrough, New York Times bestselling author of The Good Nurse Charles Graeber guides readers through the revolutionary scientific research bringing immunotherapy out of the realm of the miraculous and into the forefront of twenty-first-century medical science. As advances in the fields of cancer research and the human immune system continue to fuel a therapeutic arms race among biotech and pharmaceutical research centers around the world, the next step -- harnessing the wealth of new information to create modern and more effective patient therapies -- is unfolding at an unprecedented pace, rapidly redefining our relationship with this all-too-human disease. Groundbreaking, riveting, and expertly told, The Breakthrough is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.

Bitter Brew

Bitter Brew
  • Author : William Knoedelseder
  • Publisher : Harper Collins
  • Pages : 416
  • Relase : 2012-11-06
  • ISBN : 9780062096685

Bitter Brew Book Review:

“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.” —John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.