Download the fantastic book titled Archaeology Is a Brand written by Cornelius Holtorf, available in its entirety in both PDF and EPUB formats for online reading. This page includes a concise summary, a preview of the book cover, and detailed information about "Archaeology Is a Brand ", which was released on 01 July 2016. We suggest perusing the summary before initiating your download. This book is a top selection for enthusiasts of the Social Science genre.
Summary of Archaeology Is a Brand by Cornelius Holtorf PDF
What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.
Detail About Archaeology Is a Brand PDF
- Author : Cornelius Holtorf
- Publisher : Routledge
- Genre : Social Science
- Total Pages : 197 pages
- ISBN : 1315434083
- Release Date : 01 July 2016
- PDF File Size : 38,5 Mb
- Language : English
- Rating : 4/5 from 21 reviews
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